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Tuesday, February 10, 2009

Pork: the one you love

fail owned pwned pictures
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I was over at Failblog and ran across this billboard. It made ma laugh, because I've told people about this, but they didn't believe me - it jsut seemed too perfect a goof to be true. I remember it being up in Regina by the Dewdney underpass when I was in university and I nearly went into a post giggling the first time I saw it. It was up for about a month before someone took it down. I still think it's funny that this made it all the way thru a number of people and actually got pasted up before someone pointed out the obvious...um...faux pas. It's funny tho, as my Dad snickered at it right away, but it took my Mum took a bit of awkward explanation before she turned a bit red and said "Oh dear...you don't think they knew do you?"

Sometimes life tosses you a smile.
You should take it :)

6 comments:

MaCanuck said...

The part of the symbolism that I'm a little...unsure about is why is she standing behind he? If you're going to, you know, um, Pork the one you love, it is the one with the pork sausage that should be, um, you know.

Unless, she, of course, isn't actually a "she" as such....


ooped

grapecat said...

never underestimate the power of latex... (or glass, or wood, or rubber....)

the Bag Lady said...

Maybe they knew exactly what they were saying....

:)

And MaCanuck's comment cracked me up almost as much as this post did!

Pacian said...

But what else did they mean?

o_O

Pe said...

It was an actual ad campaign put on by Saskatchewan Pork Producers. The guy who thought up and was put in charge of the campaign didn't realize the innuendo until his son (in his early 20s at the time) pointed it out. The next day the guy recommended the ad be taken down so avoid any potential backlash. He ended up in early retirement with the next couple of months.

Anonymous said...

Fourteen years later, and as I am about to retire from the agency I founded (in Saskatoon, SK), I thought it time to clear up any misconceptions. I wrote this for Pork Producers, just as I was about to head off on vacation. Of course I knew exactly what it meant, and so did everyone else. I was insistent that the period be used after "Pork" for obvious reasons. It's important to note that unless you "get it" you cannot be offended by it. It was a very brief campaign where the client wanted "something risque" yet harmless. Actually, I was surprised when I got back from vacation (in Europe for three weeks) to see the billboard up. I had not seen the visual concept until then. So now you know.